AI visibility
SEO and visibility

AI visibility: make your website easy for AI to find

More people now ask AI assistants for recommendations. We equip your website so AI tools can understand and trust your business.

About this service

Be the answer, not just a search result

Search is changing. People ask AI assistants and AI search tools for recommendations, and those tools build answers from websites they can read and trust. If your site is unclear, it can be left out.

We make your website easy for machines to understand: clear structure, accurate business information, helpful answers and proper markup. No one can guarantee a mention, but these steps give you the best chance of being included.

Clear, structured content
Accurate business details everywhere
An honest, no-guarantee approach
Best web designer in Somerset?Source: your websiteCitedby AI
Why it matters

Why AI visibility matters

People increasingly ask AI tools for recommendations before they ever visit a website.

Be recommended

AI tools mention businesses they can understand and trust.

Future-proof your marketing

Clear structure helps in every kind of search.

Be ready early

Preparing now puts you ahead of businesses that wait.

Reinforce your SEO

The same clarity helps traditional search too.

By the numbers

Search is changing

More answers are given directly, so being the source matters.

58%

lower click rate for the top result when Google shows an AI Overview

Source: Ahrefs, December 2025 data (study published February 2026)
4.4x

the value of a visitor from AI search compared with an average organic visitor

Source: Semrush study, June 2025
30%

of UK businesses already use AI technology, up from 9% in September 2023

Source: ONS Business Insights and Conditions Survey, 8 October 2026
Click rate for the top Google result
Keywords with an AI Overview, December 20237.3%
Keywords with an AI Overview, December 20251.6%
Informational keywords without one, December 20237.6%
Informational keywords without one, December 20253.9%

Ahrefs desktop Search Console data across 300,000 keywords. A correlation, not proof of cause.

Source: Ahrefs, study published February 2026
Problem and fix

Why AI tools may skip your website

These are the gaps that make a business hard for AI to recommend.

The problem
How we fix it

AI and search crawlers blocked, or never considered, in robots.txt

→

A review of robots.txt and crawler rules so the right bots can reach your content.

No XML sitemap, or one listing broken and redirected URLs

→

A clean XML sitemap and canonical tags so crawlers find the right pages.

No structured data describing your business

→

Organisation, LocalBusiness, Service and FAQ schema in JSON-LD, so machines can read who you are and what you offer.

Key information hidden in scripts or images

→

Server-rendered text, descriptive headings and alt text so crawlers can read what matters.

Inconsistent business details across the web

→

Matching name, address and service details across your site and listings.

No pages that answer real customer questions

→

FAQs and guides that give direct answers worth quoting.

Few signs of trust

→

Reviews, mentions and links that support credibility.

What is included

How we improve your AI visibility

AI visibility review

We check how your website reads to search engines and AI tools.

Structured data

Markup that tells machines who you are, what you offer and where you work.

Answer-ready content

Pages and FAQs that answer the questions customers actually ask.

Consistent business details

The same name, address and services across your website and listings.

Authority signals

Reviews, mentions and links that help your business look trustworthy.

Ongoing checks

We review how your business appears as AI search evolves.

Who it suits
Local businesses
Professional services
Agencies
Online shops
Health practices
Tradespeople
Hospitality businesses
Estate agents
Consultants
Software firms
Training providers
Charities
Legal firms
Financial advisers
How it works

A simple process

Review

We assess how your site reads to AI tools.

Structure

We add markup and clarify your business details.

Improve

We create answer-ready content.

Monitor

We track changes and keep improving.

Pricing

Pricing

AI visibility is quoted on the size of your website and what needs improving.

AI visibility

Quoted
Bespoke
  • AI visibility review
  • Structured data and content improvements
  • Honest reporting
  • Start the conversation

    Let’s talk about what you need

    We do not just send a quote from a form. We get in touch, talk through what you need, then create a proposal and quote. Tell us the basics to get started.

  • Your website address
  • Your industry and the area you serve
  • Whether you already have SEO or content work done
  • The questions customers ask before choosing you
  • What you would like AI tools to say about you
  • FAQs

    Common questions

    Can you guarantee my business will appear in AI answers?

    No one can. AI tools decide for themselves what to recommend. We improve the things within your control, such as clear content, structured information and trust signals, which also help traditional search.

    Is this different from SEO?

    It builds on SEO. The focus is making your information clear and trustworthy to AI tools as well as search engines, so they can understand what you do, where and why you are a good choice.

    Do I need a new website?

    Not necessarily. Many improvements can be made to an existing site, such as clearer service pages, better structure and added structured data. We tell you honestly if the site itself is the problem.

    How will I know if it is working?

    We track changes in visibility and report what we find, being clear about what we can and cannot measure. AI tools do not give the same data as search engines, so we are honest about the limits.

    Why does AI visibility matter?

    More answers are now given directly by search and AI tools. Ahrefs found the top result's click rate was 58% lower when an AI Overview appeared (December 2025), so being the source an answer draws on matters more.

    What do you actually change?

    We improve how your site explains what you do, add structured information that machines can read, tidy up your business details across the web and strengthen the content that answers real customer questions.

    Which AI tools does this cover?

    The same improvements help across the major AI assistants and AI features in search, because they all rely on clear, trustworthy, well-structured information. We do not tie your visibility to one tool.

    How long does it take to see a difference?

    Some changes take effect quickly, while others build over months as tools re-read your site. We set realistic expectations and report as things move.