Look consistent
The same colours, fonts and tone wherever customers see you.
A complete look and feel for your business, so you appear consistent and professional wherever customers find you.
Brand identity is more than a logo. It is the colours, fonts, imagery and tone that make your business look and feel like one clear thing across your website, social media and printed material.
We create an identity around your business and audience, then document it so anyone who works with you can use it correctly.
A consistent identity makes a small business look established and trustworthy.
The same colours, fonts and tone wherever customers see you.
A clear identity separates you from competitors.
Templates and guidelines speed up everything you create.
Consistency signals reliability.
A consistent identity is how a business earns it.
of people trust the brands they use to do what is right
Source: Edelman Trust Barometer Special Report: Brand Trust, 2025trust brands in general, up from 56% in 2022
Source: Edelman Trust Barometer Special Report: Brand Trust, 2025say website reliability is a major factor in how much they trust a brand
Source: Liferay survey, January 2026These are the everyday issues a clear identity prevents.
Different logo versions, fonts and colours across channels
One documented system with defined colour values (HEX, RGB and CMYK) and typefaces.
Materials that look different every time
Reusable templates for documents, social posts and print.
No one is sure which colours or fonts to use
Guidelines covering logo use, clear space, colour, typography and imagery.
A brand that undersells the quality of your work
Positioning, tone of voice and visual language that match your standard.
Freelancers and printers guessing
A guidelines document and asset library anyone can follow.
A website that does not match the brand
The identity carried through into your website's design system.
A clear view of who you serve and how you want to be seen.
Primary, secondary and icon versions of your logo.
Colours chosen to suit your audience and work accessibly.
Fonts for headings and text that support your tone.
A simple guide to using your identity consistently.
Ready-to-use designs for social posts, documents and more.
We learn about your business and audience.
We agree your positioning and direction.
We create your logo, colours and fonts.
We deliver guidelines and templates.
Brand guidelines documents start from £199. Full brand identities are quoted on the scope of the project.
Need a full brand identity, not just guidelines? We do not just send a quote from a form. We get in touch, talk through what you need, then create a proposal and quote.
A logo is one part. A brand identity includes colours, fonts, imagery, tone and rules for using them together, so everything you produce looks like it comes from the same business.
They are useful whenever more than one person creates materials for your business, such as staff, freelancers or printers. Guidelines keep everything consistent without you having to check each piece.
Yes. We can design and build your website using the new identity, so your brand and your site feel like one. That is often the best way to launch a new look.
We confirm timing in your quote, depending on the size of the project. A full identity involves research, concepts, refinement and guidelines, so we agree milestones up front.
We start with your business, your customers and your competitors. We ask what you want people to feel and remember, then design colours, fonts and imagery that support that.
Consistency builds recognition and trust. Edelman's 2025 Brand Trust report found trust now ranks alongside price and quality when people choose brands, and a consistent, professional look is part of earning that.
Typically your logo files, colour and font choices, brand guidelines and templates for everyday use. The exact list depends on your quote.
Yes. If your existing brand has recognition worth keeping, we can modernise it by updating colours, typography and layouts instead of replacing everything.
Original logos that work everywhere.
Learn moreFlyers, menus, signage and social graphics.
Learn moreSocial media management and marketing plans.
Learn more